Press Release: Trilegiant Loyalty Solutions
February 14, 2002
RICHMOND, VA -- Trilegiant Loyalty Solutions, the leading provider of incentive and loyalty programs, has won the
rights to all of Netcentives' patents relating to online delivery of incentive programs. A personalized email,
rewards and recognition solutions firm, Netcentives declared Chapter 11 in October 2001. The ensuing asset auction
included US Patent Number 5,774,870 issued to Netcentives in June 1998 as well as US Patent Number 6,009,412 issued
in December 1999. As the owner of the patents, Trilegiant Loyalty Solutions will assume most of the existing licensing
agreements and pursue additional agreements as they relate to the scope of the patents.
``Trilegiant Loyalty Solutions has followed the life of these patents since they were originally filed,'' Trilegiant
Loyalty Solutions President Marti Beller, said. ``We believe these are very strong patents and we plan to quickly
capitalize on the competitive advantage that these patents naturally provide us in our marketplace.''
``We are thrilled to gain ownership over Netcentives' intellectual property,'' Scott Lazear, Senior Vice President
of Strategic Business Development, added. ``Our clients and prospects are looking to us to provide them with feature
rich, customized loyalty solutions that have a proven ROI. These patents allow us the freedom to develop those
solutions, without restrictions, at a very compelling price.''
Trilegiant Loyalty Solutions offers full service capabilities including strategic marketing, program design and
implementation, creative services as well as ongoing marketing and customer service support. Trilegiant Loyalty
Solutions' product line contains end-consumer programs, like Performance Points, that stimulate usage and retention,
as well as internal incentive programs, like Employalty, which motivate and incent employees by aligning their
behaviors with client objectives. In addition to Points Solutions, Concierge, 24-Hour Travel Center® and Personal
Identity Protection are some of the 30 plus Product Enhancements offered. These solutions all focus on the same
objectives: increased brand awareness, competitive differentiation and sustained growth of revenue.
Trilegiant Loyalty Solutions is a division of Trilegiant Corporation, a leader in the membership services and loyalty
businesses, providing products and services that touch the lives of more than 100 million Americans. Trilegiant's
membership business offers exceptional value, savings, convenience and protection to its customers through services
such as Shoppers Advantage®, AutoVantage Gold(SM) and PrivacyGuard®. Trilegiant's loyalty business is the
leading provider of full-service loyalty solutions to the financial services industry and other industries where
product differentiation and customer retention are the primary focus. Trilegiant, which is based in Norwalk, Connecticut,
is the successor to Cendant Membership Services, Inc. and Cendant Incentives.
SOURCE: Trilegiant Loyalty Solutions