Press Release: American Skiing Company
August 15, 2002
PARK CITY, UT -- American Skiing Company (OTC: AESK) announced yesterday that it has named 20 year sales and marketing
veteran James P. Lacey to the position of Senior Vice President of Sales and Marketing. Mr. Lacey, 42, will assume
responsibility for sales and marketing activities of the Company's seven resorts effective August 19, 2002 and
report directly to President and CEO, B.J. Fair.
"Jim brings a unique mix of talents and a diversified perspective that will be a great asset to our management
team," said Fair. "He has proven expertise in brand management as well as a strong background in "lifestyle"
marketing that is critical to driving growth in the leisure industry. I am confident that under his leadership
we will sharpen our marketing focus, improve customer management services and attract new visitors to our resorts."
"American Skiing Company has an exceptional portfolio of some of the most widely recognized resort brands
in North American," said Mr. Lacey. "There is a tremendous opportunity to capitalize on the Company's
dominant market position to improve the level of overall customer satisfaction and drive future revenue and profitability
growth."
Prior to joining American Skiing Company, Mr. Lacey served as Executive Vice President of Sales & Marketing
with Weider Nutrition International, a world-class lifestyle marketing organization, where he was responsible for
strategic planning, advertising and consumer and trade promotions. In 1998, as Chief Operating Officer, Mr. Lacey
led a strategic management team at Everlast Nutritional Products that was a pioneer in developing and marketing
products in the Energy Bar and Sports Drink categories. From 1996 to 1997, Mr. Lacey served as Vice President of
Sales for PowerBar, Inc., a subsidiary of Nestle Foods Corporation, where he established a national/field marketing
organization with sales in excess of $100 million. Prior to joining PowerBar, Mr. Lacey held various Executive
positions at Oral-B Laboratories, a division of The Gillette Company, starting as Western Regional Sales Manager,
becoming Manager of Business Planning and ultimately a Product Manager. Mr. Lacey has also held various Senior
Management positions at Nestle Foods Corporation and SmithKline Beecham.
About American Skiing Company
Headquartered in Park City, Utah, American Skiing Company is one of the largest operators of alpine ski, snowboard
and golf resorts in the United States. Its resorts include Killington and Mount Snow in Vermont; Sunday River and
Sugarloaf/USA in Maine; Attitash Bear Peak in New Hampshire; Steamboat in Colorado; and The Canyons in Utah. More
information is available on the Company's Web site, www.peaks.com.
This document contains both historical and forward-looking statements. All statements other than statements of
historical facts are, or may be deemed to be, forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended (the "Securities Act") and Section 21E of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"). These forward-looking statements are not based on historical
facts, but rather reflect American Skiing Company's current expectations concerning future results and events.
Similarly, statements that describe the Company's objectives, plans or goals are or may be forward looking statements.
Such forward-looking statements involve a number of risks and uncertainties. These risk factors are outlined in
further detail in American Skiing Company's documents filed with the Securities and Exchange Commission from time
to time. The forward looking statements included in this document are made only as of the date of this document
and under section 27A of the Securities Act and section 21E of the Exchange Act, American Skiing Company does not
have or undertake any obligation to publicly update any forward-looking statements to reflect subsequent events
or circumstances.
SOURCE: American Skiing Company